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Home > News > 6 Jan 2005

Casino Guest Service Plan

With competition in the gaming industry fiercer
than ever, its important that casino operators protect their
business by emphasizing top-notch guest service.

Number 1 Short and Sweet. A
one-page plan is sufficient for most casinos. It should identify
who you are, your target market and what you are going to do for
that market.

Number 2 Turnkey. You need
supporting documents for your one-page plan. Organize these
materials so that everything you need to do during the next year is
in view. You can look at these materials at the beginning of the
year, or any other time of the year, and you will know what is
happening next week or even next month.

Number 3
Delegate. Once the one-page plan is written and the supporting
pieces are developed, decide who will do what. Decide which
activities will be performed and who will carry them out.


Number 4 Accountability. One of the reasons more
guest-service plans dont succeed is because people dont work the
plan. For the plan to work, it must have specific activities that
happen by specific times. If people are not accountable for making
them happen, they wont.

Number 5 Grade It. Look
over all your guest-service efforts at the end of each quarter and
give them a grade. What worked? What didnt? What paid for itself?
See which efforts were As and which were Cs or less, ones that you
need to improve or drop.

Number 6 Hold Team
Meetings. Team meetings with all the key people involved in
implementing your plan are very important and should happen early
and often. The team will realize that guest service is a
priority.

Number 7 Changes Are OK. If you come
up with new guest-service ideas during the year, go ahead and plug
them into your plan. Your plan is a living document, and it needs
to be altered from time to time. But you must have the strength to
stay the course and not jump from one idea to another.




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