With competition in the gaming industry fiercer than ever, its important that casino operators protect their business by emphasizing top-notch guest service.
Number 1 Short and Sweet. A one-page plan is sufficient for most casinos. It should identify who you are, your target market and what you are going to do for that market.
Number 2 Turnkey. You need supporting documents for your one-page plan. Organize these materials so that everything you need to do during the next year is in view. You can look at these materials at the beginning of the year, or any other time of the year, and you will know what is happening next week or even next month.
Number 3 Delegate. Once the one-page plan is written and the supporting pieces are developed, decide who will do what. Decide which activities will be performed and who will carry them out.
Number 4 Accountability. One of the reasons more guest-service plans dont succeed is because people dont work the plan. For the plan to work, it must have specific activities that happen by specific times. If people are not accountable for making them happen, they wont.
Number 5 Grade It. Look over all your guest-service efforts at the end of each quarter and give them a grade. What worked? What didnt? What paid for itself? See which efforts were As and which were Cs or less, ones that you need to improve or drop.
Number 6 Hold Team Meetings. Team meetings with all the key people involved in implementing your plan are very important and should happen early and often. The team will realize that guest service is a priority.
Number 7 Changes Are OK. If you come up with new guest-service ideas during the year, go ahead and plug them into your plan. Your plan is a living document, and it needs to be altered from time to time. But you must have the strength to stay the course and not jump from one idea to another.