Thanks to the word-of-mouth advertising and exposure on television, poker exploded outside its American homeland in 2005, and Party Gaming Chief Executive Richard Segal sees technology boosting that boom further in 2006. Although casino games and sports betting are transferring to mobile phones successfully, poker is proving problematic because the games can take longer, during which time mobile signals can fail.
Asked whether Party Gaming was looking to buy an online sports betting operation, Segal said they were not interested in acquiring online gambling companies that took sports bets from the United States, but they would consider opportunities elsewhere. Party Gaming is known primarily for its flagship online poker site, Party Poker, but also has a popular online bingo site called Party Bingo.
Next year, Segal said, Party Gaming plans to launch its new general Party Casino site to run alongside its existing general online casino site of Starluck Casino, as well as two new games. After a high-profile 4.6 billion-pound ($8.1 billion) flotation in June on the London Stock Exchange, the owners of Party Poker, Party Bingo and Starluck Casino saw its market value soar to over 7 billion pounds. Cautious words in a September trading statement sent its shares into a deep fall, from which it finally recovered recently taking a more aggressive stance against competitors.